Cartier

A Legacy Reawakened

The Panther Reawakened

By Cartier

Born from Cartier’s legendary Panther Bracelet, this fantasy reawakens in the golden wilds of Al Ula, where untamed elegance meets desert majesty. Guests first pass through a crystal studded Panther Gate in black and silver, its interiors alive with immersive lighting, gourmet bars, and live stations. Aerial dancers soar, underwater performers rise from Al Ula’s caves, and Bruno Mars electrifies the stage as jewel-toned cocktails and couture dishes flow. The night culminates in a second pavilion – a half-open structure of rock and glass – where a robotic panther prowls the entrance and Cartier’s new panther collection is unveiled with VR/AR try-ons and curated treasures.

A timeless tribute prowling through desert and desire

Guests choose their keepsakes from Cartier-inspired vending machines – playful yet precious tokens echoing the brand’s spirit. Inside, a silver-framed Panther Photo Booth captures editorial-style portraits, transforming every guest into part of the legend.

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